Determine what matters most to you. Make a list of the people, activities, and things in your life that mean the most to you and then spend the vast majority of your time focusing on these items. Be honest with yourself, though, and put on your list what really matters to you, not what you think should matter to you. [emphasis changed]
Consider the emphasized part. The author makes a distinction between what you think should matter to you and what really matters to you, between the moral and the practical. And then he goes on to say that you should choose the practical and disregard the moral. But if ‘what you think should matter to you’ is not ‘what really matters to you’, then you have a much bigger problem than time management. If that which you consider to be moral is not practical, what sort of a moral code do you have? What purpose does it serve?
A person whose value judgements do not match his actions is a hypocrite. But the author advises exactly such hypocrisy and calls it ‘being honest to yourself’! What is the result of hypocrisy? A sense of guilt. The author seems to know that. In another point he writes
If an activity or responsibility isn’t on your list of what matters most to you, say “no” to it. Learn to say “no” in such a way as to not be a jerk, but say “no” when you need to. This is where I greatly differ from most people because I don’t feel guilty about protecting my time. [emphasis added]
I agree with the point. You shouldn’t feel guilty about protecting your time. But why do most people feel guilty about it? Because their moral code tells them that the good consists of serving others, that other peoples’ claims on your time or money or life are more important than your values – because they accept the moral code of altruism.
The author claims to feel no guilt. If that is true, then the author has rejected morality so completely that breaches of morality no longer bother him. But it also means that morality gives him no guidance whatsoever. The author might be quite good at managing his time – but to what end? Is whatever he chooses to do with his time worth doing in the first place? That is a moral question and no amount of pragmatism will answer it. But the question does need to be answered. So how does the pragmatist answer it? By default. By allowing his emotions (instead of a moral code) to determine his value judgements. Emotions are the result of earlier value judgements. If you choose not to make those judgements yourself, then you pick them up from others – from the culture in general, from the dominant code of morality. The very code of morality that the pragmatist thinks he has rejected in his day-to-day work ends up determining the goals of his life. And since the moral code of altruism is impractical and therefore destructive, the pragmatist ends up destroying his own life, values and goals – efficiently.