Via Buyer Behaviour,
…Rituals give us a felling of power. They are one of the very few things, perhaps, in our control, and therefore, so important to us.
- Sumaa Tekur, The Power of Rituals
I have never understood why so many seemingly reasonable people accept and carry out mindless rituals, mostly during religious ceremonies. The quote above seems to be a good explanation. I am not sure if it is the only one, but it is certainly something to think about.
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